世界上有许多令人难以忘怀的品牌。它们突破自身的边界,改变了人们的感受、思考方式与生活习惯。它们让平凡的事物变得更具吸引力,让生活更轻盈、更愉悦,激发人们的探索欲与好奇心。这正是我们想要做的事。粒子实践于2020年在深圳创立。通过多学科的团队协作,基于深度的用户洞察,以令人心动的品牌形象设计与内容体验,为品牌与用户之间,建立更深刻而有效的连接。



There are countless brands in the world that leave an unforgettable mark. They transcend their own boundaries, reshaping how people feel, think, and live. They make the ordinary desirable, bringing lightness and delight into everyday life, and awaken curiosity and inspire exploration. This is what we aim to do. Founded in 2020 in Shenzhen, lizilab is a multidisciplinary design practice rooted in deep user insight. We craft brand identities and content experiences that move people,building deeper and more meaningful connections between brands and their audiences.