![](https://freight.cargo.site/t/original/i/42995357aca34945b9d351b59f6db0a38d24e801cba4cb851e9a8554e46e6cc3/--23.jpg)
山中跑 跑山中 腊肉礼盒设计
阆中地处四川省东北部、嘉陵江中上游。山围四面、水绕三方,森林覆盖率达46%,
距阆中市区约25 公里东兴镇大力宫村,在“中电诚帮”与大力宫村村民的共同努力下,生猪专业合作社应运而生,采取青草、粗粮饲喂以及户外放养的生态养殖方式,生产跑山猪与跑山鸡等肉制品。
![](https://freight.cargo.site/t/original/i/237b794e67552b28c313fbbc2d1ea8a0d0d3052c90b5191da23bdf2568038e43/-20210108-v5.5--01.jpg)
自然山林的地域特色,绿色有机的健康产品,让“山中跑、跑山中”的画面跃然脑海。这是此次产品的名字,也是这个村子的寻常一景。它饱含了我们对于生活的向往:自然、自得、充满生命力与喜悦感。在字形设计上,我们希望能够让大家想象到“跑山猪”在田埂中大步快跑的印象:敦实、大曲线、张力的外形、运动感,拉宽的字型像是跑得太快拖出了影子。
![](https://freight.cargo.site/t/original/i/4db05da02362ed27feac7d43b4add63e14f50c1b17ca2abd19b915f292ef9f9b/run-hill.gif)
![](https://freight.cargo.site/t/original/i/1bb30708ffdf4fdb015cc17bebacbe4668c8f3aa66e5622533e15284b6fc81af/600006-01.jpg)
![](https://freight.cargo.site/t/original/i/250f4413bf75c56c74d5778f739a73794dccb320c93c3bedce573f5f1a2d26f0/600009-01.jpeg)
![](https://freight.cargo.site/t/original/i/4207b82c976cadfc21717837cb5382f37d248b4c4d10165101e6264b7bc59457/_-1--3.jpg)
![](https://freight.cargo.site/t/original/i/a04a0195926b38a73bda6bcb461a96a04e69d037369f594f5b81ce4c0b769a15/_-1--4.jpg)
“跑山猪”“跑山鸡”的形象设计灵感来自于旋转木马,让它们排着队,在包装侧面跑起来,绿色象征着山野,希望拿到产品的人,会从中感受到自然与快乐。
ART DIRECTION: haishan
DESIGN: haishan
NAMING: haishan
ART DIRECTION: haishan
DESIGN: haishan
NAMING: haishan
![](https://freight.cargo.site/t/original/i/1553c1498e3dfd1c322f25275e111908475bae7234c47567649271ccb3d5eb8d/12.260517-.jpg)
![](https://freight.cargo.site/t/original/i/dba706e08301873a4c9a1fc44ce530f2d7c6e691abb17d0aa0afa44ef79e23fa/_-1--5.jpg)
![](https://freight.cargo.site/t/original/i/58ba50ba7520ba2dbc12c4254cf12b5f4cba23ffe5626b7d0cea3c22896ae66a/motion_-1-.png)
![](https://freight.cargo.site/t/original/i/2c8853668196a0932890c6d923dd0160c0ca743584245ce85a70d4ac624871a9/motion_-1--2.png)
![](https://freight.cargo.site/t/original/i/3d1a8e503cd52076ceb4c1532b4c70bff7df79a2723b22f8274ae6d934a1c80e/motion_-1.png)
![](https://freight.cargo.site/t/original/i/a882f531fe5a2e542550c7ad6b3ca35d03cf3e4d5aa2202db06c4ed55bcba373/12.260557-.jpg)
![](https://freight.cargo.site/t/original/i/c9c518e193f0ee3e56d6fb87c9733dd4b7d4d0c95b0145846e6e0048fbbe2d41/12.260653.jpg)
![](https://freight.cargo.site/t/original/i/21637ff9f780a825f781f1bd9c0a89a2852906e8cc5b63c3eb63fab3b11b5a23/12.260647-.jpg)
![](https://freight.cargo.site/t/original/i/79ddaab1d6400dee8f8e6c6fa53e5b7053df30c56d01563ef388df8e27a7f981/12.260664-.jpg)
![](https://freight.cargo.site/t/original/i/459eae15d987786b2c152dac98d7d42d9104bd234963959e9d9f60afe39795fa/12.260586-.jpg)
![](https://freight.cargo.site/t/original/i/2c7deaba07b8257156a5562e7ac5578b97aa4b020efeb32644b54683c439674c/400014-01.jpeg)